Google Analytics 4 Training Online

16 Lesson

24 Hours

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Google Analytics 4 (GA4) is a web analytics tool by Google that tracks and reports website and app traffic. In this GA4 online course, you will learn how visitors interact with your website or app. You will use this data to improve performance and marketing campaigns. Gain hands-on experience with live projects and earn a GA4 certification to validate your skills.

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Google Analytics Course Overview

This Google Analytics 4 course teaches how to set up GA4 accounts and track user behavior on websites and apps. You will learn to analyze reports, monitor conversions, and measure marketing campaigns. The course includes practical exercises with GA4 tools, Google Ads, Tag Manager and Firebase, helping you apply data insights in real-world scenarios.

Prerequisites:

Basic computer and internet skills
No prior experience required for beginners
Completion of an introductory GA4 course for intermediate/advanced learners
Prior GA4 experience (alternative to introductory course)
Familiarity with Google Analytics 3 (Universal Analytics)
Basic understanding of digital marketing (SEO, PPC, social media marketing)
Familiarity with web analytics terms (e.g., bounce rate, conversion rate, sessions, page views)
Website access recommended for hands-on practice

Course Objectives:

Create and configure GA4 accounts, properties, and data streams
Install and verify tracking codes on websites or apps
Collect and analyze data on user behavior and engagement
Track campaigns and measure marketing performance
Create reports and dashboards to monitor user activity
Set up event tracking and measure specific actions
Connect GA4 with tools such as Google Tag Manager and Firebase
Interpret data to support business and marketing decisions

Skills You Will Gain:

Navigate GA4 interface and tools
Set up GA4 accounts or use demo accounts for practice
Track and measure user interactions and conversions
Analyze traffic sources, audience segments, and engagement metrics
Create reports and dashboards to monitor trends
Understand privacy controls and consent mode in GA4
Apply data insights to improve website and campaign performance
Practice with website or app data through exercises
Present findings to colleagues or stakeholders clearly

Who Should Take This Course:

Digital marketers
Web and app analysts
Marketing managers responsible for campaigns
Professionals transitioning from Universal Analytics to GA4
Anyone interested in tracking and interpreting online user behavior

What's New in Google Analytics (2026)

Cross-Channel Budgeting
Improved Web Conversion Management
Conversion Attribution Analysis Report
AI-Powered Generated Insights
AI Traffic Tracking
Meta Ads & TikTok Ads Data Import
Campaign Data Import
Expanded Benchmarking
Task Assistant
Conversion Reporting via Data API

Key Features

Instructor Led Training: 24 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed
1 On 1 Training Option Available

Google Analytics Training Modules

Lesson 1 - Introduction to Digital Analytics

1. What is Digital Analytics?

2. Definition of Analytics

3. Three elements of Analytics

4. Types of Analytics

Lesson 2 - Building Blocks

1. Introduction to building blocks

2. Google Analytics Interphase overview Dimensions, Metrics

3. Building Blocks: Google Analytics

4. GA Dimensions & Metrics Explorer

Lesson 3 - Fundamentals of Digital Analytics

1. Introduction of Digital Analytics

2. Understanding 10/90 Rule, 20/80 Rule

3. Digital Analytics Maturity Model

4. Why Maturity? | Maturity Model / Framework

5. Identify Critical Success Factors

6. Digital Analytics Maturity Model (DAMM)

7. Using the Digital Analytics Maturity Model Role: Accountable Role: Responsible Role: Informed

8. The Three Heads of Online Analytics

9. Qualities of a Digital Analytics Leader

10. Digital Analytics Association

Lesson 4 - Business Perspective

1. Defining Success

2. Defining the Scope & Ecosystem: Setting Boundaries

3. A Classic Customer Lifecycle

4. McKinsey Consumer Decision Journey

5. Designing for Persuasion

6. Functionalism, Scent trail, Micro and Macro Conversions

7. Defining Goals, The Ultimate Goals, Good Goals Vs. Bad Goals

8. What is a KPI? How Many KPIs? Picking the Right KPIs Attributes of a Great KPI

9. Bounce Rate: Metric or KPI?

10. Average Order Value: Metric or KPI?

11. Page Value: Metric or KPI?

12. KPI Definition Worksheet

Lesson 5 - Methodology--Lean Six Sigma

1. Introduction to the Analysis Perspective

2. Continuous Improvements and Problem Solving with Lean Six Sigma

3. Lean Six Sigmaâ€”Principles, Define, Measure, Analyze, Measure, and Control

4. Recommendations Fatal Flaws

5. Applying Analytics and Agile Methodology to Business Improvement

Lesson 6 - Data Analysis Fundamentals

1. Applying Analytics and Agile Methodology to Business Improvement

2. The Path from Data to Wisdom

3. Descriptive Statistics, Dispersion, Relationship (Correlation), Box Plots, Linear Regression, Time Series Terminology

4. The Pareto Principle â€“ 80-20 Rule

Lesson 7 - Analysis Perspective: Providing Insights

1. What is a Dashboard?

2. Dashboard Taxonomy, Planning Your Dashboard

3. Google Analytics, Google Data Studio, Klipfolio, Tableau Software

Lesson 8 - Enabling Capabilities

1. Evolution of Data Collection

2. Log Files, Extended Log Format

3. Tag Management System

4. Big Data, Cookies, Instrumentation (Tagging)

5. Selecting a Web Analytics Platform

6. Multiplicity and Observations

7. A Plethora of Non-Standardized Metrics

8. Technological Footprint Tools

9. Back Office CRM and Sales Data

10. The Cost of Truth: Accuracy vs. Precision

11. Product Showcase: Outlier.ai

Lesson 9 - Managing Analytics

1. Introduction to Managing Analytics

2. The Three Heads of Online Analytics

3. Qualities of a Digital Analytics Leader

4. Analytics Center of Excellence (ACE) Evolution

5. Influence, Authority, and Leadership

6. Responsible, Accountable, Consulted, and Informed (RACI) Matrix

7. RACIâ€”Case Study, RACI Tasks Inventory, RACI Workshop in Action, RACI Matrix Example

8. Planning, Silo Mentality, Curse of Knowledge, Tunnel Vision, Echo Chamber, Analysis Paralysis

Lesson 10 - Audience

1. Introduction

2. Audience Reports Overview

3. Why Use Segmentation?

4. Ways to Segment Your Data

5. Segment vs. View Filter vs. Report Filter in Google Analytics

Lesson 11 - Acquisition

1. Types of Segmentation

2. Acquisition Reports in Google Analytics

3. Marketing Refresher: Four Ps of Marketing Mix

4. Marketing Refresher: Marketing Mix

5. Acquire Customers using Paid, Owned, and Earned Media

6. Brand Marketing vs. Direct Response

7. Campaign Tracking Tool

8. Components of a Campaign

9. Channel Report in Google Analytics

10. Source/Medium Report in Google Analytics

11. Predicting Seasonality, Predicting Seasonality Without Data

Lesson 12 - Behavior

1. Introduction to Behavior

2. Introduction to Behavior Analysis

3. Search Engine Optimization

4. Top Content â€“ And A Word of Caution

5. Tips to improve insight from Top X reports

6. Movers and Shakers: Calculate Slope & Intercept, Conclusion

7. Text Analysis and Natural Language Processing (NLP)

8. Measuring the Elusive â€œEngagementâ€

Lesson 13 - Conversions & Onboarding

1. Conversion Funnel Performance Analysis

2. Conversion Rate Benchmarking

3. A Visual Nomenclature: BPMN

4. A/B Testing, Hypothesis Testing, Multivariate Testing

Lesson 14 - Retention and Expansion

1. Retention and Expansion, Customer Retention, Retention Scenarios

2. Text Analysis, Customer Engagement, Customer Expansion

3. Expansion Opportunity â€” The RFM Approach

4. Customer Lifetime Value to Retain and Expand

Lesson 15 - Advocacy

1. Advocacyâ€”Introduction

2. Measuring Social Media through Sentiment Analysis

3. The Kafkaesque Approachâ€”Social Media Analytics

4. Advocacy Data Insight, Facebook Insight, LinkedIn Insight

5. Common Metrics for Advocacy Analytics

Lesson 16 - Privacy and Ethics

1. Introduction to Privacy and Ethics

2. The Impact of Ad Blocker

3. The Digital Analytics Association Code of Ethic

4. Ethics Guide According to Inc. Magazine

5. 10 Privacy Principles of PIPEDA

6. General Data Protection Regulation (GDPR) (EU)

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Google Analytics Course Fees

Online Class Room Program

US $ 599.00

100% Money Back Guarantee

Duration : 24 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 02 Jun 2026
Weekday Batch 08 Jun 2026
Weekend Batch 06 Jun 2026

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Google Analytics Certification Exam

Google Analytics Certification Exam Guide 2026

igmGuru provides support to digital marketing professionals to help them pass the Google Analytics certification exam. Here's a quick summary of the exam:

Free to take
1 hour 15 minutes
50 questions
80% correct to pass
Valid for 12 months

You also have to complete 7 mini projects along with 1 simulation test which has at least 60% of the minimum score.

FAQ's

Is Google Analytics training free?

While there are various sources for Google Analytics training free, you will have to enroll in a reliable course to learn it all. Online videos and tutorials are good but nothing can compare to the actual courses taught by industry experts.

How long does it take to learn Google Analytics?

Four to six months is sufficient to learn Google Analytics. This time period includes completing igmGuru’s online training program and putting that knowledge into practice. However, this is a continuously changing field that you must keep up with.

How do I become a Google Analytics expert?

To become a Google Analytics expert, you must begin by enrolling in igmGuru’s Google Analytics online training program. This course will help you get in-depth knowledge about the field through expert guidance. Additionally, you must get to working on projects to gain hands-on working experience.

How much does Google Analytics certification cost?

The Google Analytics certification itself is free of charge. Google offers the Google Analytics Individual Qualification (GAIQ) certification at no cost. However, it's important to note that there might be associated costs if you choose to pursue additional training or preparation materials to enhance your knowledge and skills before taking the certification exam. These costs may vary depending on the learning resources you choose, such as online courses, study guides, or practice exams. Platforms like IgmGuru offer comprehensive Google Analytics courses that provide in-depth preparation for the certification exam, but the pricing for such courses can vary.

Is the Google Analytics exam tough?

The Google Analytics exam or GAIQ exam is not that difficult to pass if you have the right skills and knowledge. The best way to get acquainted with all the essential aspects of Google Analytics is by enrolling in igmGuru’s Google Analytics Training online today. This is your key opportunity to learn from courses crafted by industry experts with 10+ years of experience in this field.

Who provides the Google Analytics certification?

IgmGuru provides the course completion certificate and CPC expert certificate is provided by Google itself.

How 24/7 Support works?

We offer 24 x 7 Support through Emails/Chat and Calls. Our skilled Team can never let go of Students and hence get satisfied with our set of skilled mentors to help trainees achieve the certification.

Who are the trainers and how are they chosen for Google Analytics Course Online?

The team of our Qualified mentors are Digital Marketing ensured. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination, and an instructing demo before the trainer is ensured to mentor our batches for!

Is the exam expense incorporated into the Google Analytics Training Online charge?

No, It is sad, but this is not the case for the time being.

What is the Google Analytics course for?

The Google Analytics course teaches participants how to measure and review website traffic efficiently. It enables people to analyze audience behavior better and measure marketing campaign effectiveness.

Are there any other Certification courses igmGuru offers?

Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

Are there any other online courses igmGuru offers under programming?

Yes, igmGuru offers several other online courses under programming. These include specialized online courses, tailored to different skill levels. igmGuru greatly emphasizes upskilling and boosting career opportunities across IT industry sectors, with each online course designed to help learners enhance their expertise in Digital Marketing. Few Courses are listed below.