Social Media Marketing Course Online

17 Lesson

30 Hours

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igmGuru offers the best Social Media Marketing training online worldwide for learners at all levels. Our comprehensive training programs cover essential concepts such as content strategy, audience engagement, paid advertising, analytics, SEO integration, influencer marketing, and campaign management across platforms like Facebook, Instagram, LinkedIn, and Twitter. These Social Media Marketing course modules are designed by senior professionals with 20+ years of industry experience. Enroll now in our 30 hours of Social Media Marketing certification course to gain hands-on experience through live interactive sessions, real-world project simulations, and expert mentorship. This training course is fully aligned with official certification paths, preparing you to confidently clear globally recognized certifications such as Google Analytics, Facebook Blueprint, and others in this domain.

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Social Media Marketing Course Overview

Master the strategies behind successful digital campaigns with our Social Media Marketing Course. This Social Media Marketing training helps you understand how to build brand presence, create engaging content, grow online communities, and drive measurable business results across major social platforms. In this training program, our certified social media trainers will help you create campaign planning, audience targeting, paid advertising, content strategy, analytics, influencer marketing, and performance optimization through practical exercises. Gain the skills needed to manage social media professionally and support modern marketing goals across industries.

Prerequisites

Basic digital literacy (computer, smartphone, internet usage)
Understanding of marketing fundamentals (target audience, branding, engagement)
Familiar with major social media platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube)
Basic content creation skills (writing captions, images, or simple videos)

What You Will Learn in the Social Media Marketing Course

Create and manage business social media profiles
Grow followers, engagement, and brand awareness
Plan and create content (posts, stories, videos, graphics)
Use hashtags, captions, and trends effectively
Schedule and post content consistently
Build a social media marketing strategy
Identify target audiences and understand customer behavior
Run paid social media ad campaigns
Analyze performance metrics and improve strategy
Use social media management and design tools (e.g., Hootsuite, Canva)
Track engagement, reach, and conversions
Optional: social media SEO, influencer marketing, and crisis management

Tools and Technologies Covered

Social Media Platforms: Facebook, Instagram, LinkedIn, Twitter/X, TikTok, YouTube, Pinterest
Content Creation & Design Tools: Canva, Adobe Spark, Photoshop, video editing tools
Social Media Management Tools: Hootsuite, Buffer, Later, Sprout Social
Analytics & Reporting Tools: Facebook Insights, Instagram Insights, LinkedIn Analytics, Google Analytics
Advertising Tools: Facebook Ads Manager, Google Ads (optional for some courses)
Scheduling & Automation Tools: Buffer, Hootsuite, Zoho Social
Collaboration & Project Tools: Trello, Asana, Slack (for team campaigns)

Career Opportunities After Completing Social Media Marketing Training

Social Media Manager
Content Creator / Social Media Specialist
Digital Marketing Executive
Social Media Analyst
Paid Ads Specialist

Corporate Training For Social Media Marketing

Equip your team with new skills to boost their performance and productivity.

✔️ Customized Learning

✔️ Enterprise Grade Learning Management System (LMS)

✔️ 24x7 Support

✔️ Enterprise Grade Reporting

Key Features

Instructor Led Training : 30 Hrs
100% Money-Back Guarantee
Flexible Schedule
24 X 7 Lifetime Support & Access
Experienced Trainers
100% Job Assistance
Get Certified & Get Placed

SMM Training Modules

Lesson 1 - â€‹Building a Sustainable Social Media Strategy

1. Social Media Challenges

2. Strategy Building Guide

3. Establishing and Benefitting from a Social Media Home Base

4. Creating a Campaign Message

5. Planning and Benefiting from a Diversified Posting Strategy

Lesson 2 - Converged Social Media

1. The Role of Converged Media in Social

2. Understanding Paid, Owned, and Earned Media

3. Putting Converged Media to Work for You

Lesson 3 - Content Marketing in a Social Media World

1. The Role of Content Marketing in Social

2. Building a Content Plan

3. Matching Content to Consumer Intent

4. Generating Content Ideas

5. Unlocking Contentâ€™s Full Potential

Lesson 4 - Visual Social Media

1. Understanding the Impact of Great Visuals

2. Leveraging Images in Social Media

3. Leveraging Video in Social content

Lesson 5 - Understanding and Sparking Social Sharing

1. What makes social sharing so valuable

2. Building Content that is inherently shareable

3. The Psychology of Social Sharing

4. Brainstorming Your Social Content Ideas

Lesson 6 - Storytelling An Essential Part of Your Social Narrative

1. Why Storytelling is Essential in Social Marketing

2. Finding Your Focus and Your Story

3. Finding Your Focus and Your Story

4. Understanding consumer stories and their role

5. Matching Customer Story to Motive

Lesson 7 - Influencer Marketing and Online Reputation Management

1. The Role of Social Media Listening

2. Reputation Management & Response

3. Finding Influencers and Evangelists

4. Engaging with Influencers and Evangelists

Lesson 8 - Social Media Selling

1. Understanding the Role of Social in the Sales Cycle

2. How Sales and Marketing Function as a Team in Social Selling(Part1)

Lesson 9 - Social Media Measurement

1. The Basics of Social Media Measurement

2. Social Media Specific Metrics

Lesson 10 - Video and YouTube Marketing

1. Establishing a video marketing strategy

2. Promoting and measuring mobile video

Lesson 11 - YouTube Advertising

1. YouTube for business

2. Make a client video

3. Promote your client video

4. Data, metrics and analytics

Lesson 12 - Facebook Marketing

1. Facebook Presence And The News Feed Algorithm

2. Visual And Video Content On Facebook

3. Putting Facebook To Work

4. Facebook Advertising

Lesson 13 - Twitter Marketing

1. Using Twitter As A Marketer

2. Customer Service And Engagement Via Twitter

3. Marketing On Twitter

4. Understanding Twitter Advertising

5. Twitter Ad Options

Lesson 14 - Pinterest Marketing

1. Pinterest Presence And The Algorithm

2. Marketing With Pinterest

3. Putting Pinterest To Work

4. Pinterest For Pitching And Outreach

Lesson 15 - LinkedIn Marketing

1. Understanding LinkedIn

2. Your LinkedIn Presence

3. LinkedIn Groups And Prospecting

Lesson 16 - Instagram Marketing

1. Understanding Instagram

2. Setting Up Instagram

3. Marketing Through Instagram

4. Leveraging Instagram

Lesson 17 - Snapchat Marketing

1. Understanding Snapchat

2. Getting Started With Snapchat

3. Marketing With Snapchat

4. Snapchat Advertising And Partnerships

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Social Media Marketing Course Fees

Online Class Room Program

US $ 599.00

100% Money Back Guarantee

Duration : 30 Hrs
Plus Self Paced

Classes Starting From

Fast Track Batch 02 Jun 2026
Weekday Batch 08 Jun 2026
Weekend Batch 06 Jun 2026

Corporate Training

Customized Training Delivery Model
Flexible Training Schedule Options
Industry Experienced Trainers
24x7 Support

Trusted By Top Companies Worldwide

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Social Media Marketing Exam Certification

How To Take the Social Media Certificate in 2026?

Social Media Marketing certification is an industry-recognized credential that demonstrates the candidate's expertise with the essential elements of social marketing to clients and employers. You can choose to get certified to ensure the best opportunities in your career. You can enroll in our course program to learn both basic and advanced Social Media Marketing and Social Media Optimization. Our trainers will also help you prepare for and pass the certification exam effortlessly.

Social Media Marketing Exam Certification

Social Media Marketing Online Training FAQ

What is a Social Media Manager's salary?

In India, a Social Media Manager makes from ₹20,000 and ₹35,000 per month, with an estimated average compensation of ₹29,217. Salaries in the United States normally range from $3,000 to $6,500 per month, with an average of $4,500 differing on knowledge, region and business size.

What course should I take for social media marketing?

The best course to take for Social Media Marketing is being offered by igmGuru. Seize the opportunity to learn from industry experts who have mastered the field and know how to rule the world of marketing on social platforms.

How do I teach myself social media marketing?

You can teach yourself Social Media Marketing with igmGuru’s self-paced course. With this course, we provide you recorded videos of previous sessions. You get lifetime access to these videos, and can revise any topic at any time with them.

What is social media marketing training?

Social Media Marketing training by igmGuru is designed to give you a complete insight into the best way to make use of best SEO strategies. The aim of these strategies should be to form a great social media plan, and expand the company’s benefits.

How do I get a social media certificate?

To obtain a social media certificate, you can follow these steps. First, research and choose a reputable institution or platform that offers social media certification programs, such as IgmGuru. Look for programs that cover a wide range of topics like social media strategy, content creation, analytics, advertising, and community management. Enroll in the chosen certification program and complete the required coursework, which may include online lectures, assignments, and quizzes. Gain practical experience by implementing social media strategies and campaigns. Finally, upon completion of the program, fulfill any certification requirements, such as passing a final exam or submitting a project, to receive your social media certificate.

What is taught in social media marketing course at igmGuru?

Social Media Marketing Training course at igmGuru will help you become a pro at social media measurement, youtube advertising, social media selling, visual social media, building social media strategies, and much more. You will learn marketing tactics for various social media platforms including Snapchat, Instagram, LinkedIn, Pinterest, Twitter, Facebook, and others.

How 24/7 Support works?

We offer 24 x 7 Support through Emails/Chat and Calls. Our skilled Team can never let go of Students and hence get satisfied with our set of skilled mentors to help trainees achieve the certification.

Who provides the Social Media Marketing certification?

igmGuru provides the course completion certificate.

Who are the trainers and how are they chosen for Social Media Marketing Course Online?

The team of our Qualified mentors is Digital Marketing ensured. They bear the long stretches of ability to instruct and managing within the cloud space. The final section process includes a vigorous round of screening, specialized examination, and an instructing demo before the trainer is ensured to mentor our batches for!

Does the Social Media Marketing Training Online include exam expenses?

No, It is sad, but this is not the case for the time being.

Are there any other Certification courses igmGuru offers?

Yes, igmGuru offers several other online certification courses. These include specialized online certification courses, tailored to different levels. igmGuru, greatly emphasizes upskilling and boosting career opportunities across any industry sectors, with each online certification course designed to help learners enhance their expertise.

Are there any other online courses igmGuru offers under programming?

Yes, igmGuru offers several other online courses under programming. These include specialized online courses, tailored to different skill levels. igmGuru greatly emphasizes upskilling and boosting career opportunities across IT industry sectors, with each online course designed to help learners enhance their expertise in Digital Marketing. Few Courses are listed below.